The Museum of Fine Arts, Houston, seeks to reach and build audiences for a robust schedule of exhibitions and programming at one of the nation’s top cultural destination. This new position in the Museum’s Marketing Department is an exciting opportunity for a seasoned professional who is detail-oriented and tech-savvy and who can create a strategy for each of the Museum’s many initiatives, both large and focused.
The right person, reporting to the Head of Marketing and Sales, uses data across multiple platforms to provide insights into visitor trends and potential audiences. Working with colleagues from multiple departments, the Associate Head, Marketing Strategy will create a precise promotional vision for each exhibition, event, festival, and more.
Responsibilities
Data Analysis
- Uses data from multiple platforms to provide insights regarding attendance, revenue, membership, website traffic, and overall audience reach for all advertising efforts.
- Works with colleagues from multiple departments to validate data and share insights.
- Illustrates data trends in order to share insights with Museum staff and leadership.
- Works with Guest Service and Membership on market research and with colleagues involved in evaluation efforts.
Marketing Strategy
- Plans, executes, and manages marketing and promotional strategies designed to grow and attract new audiences using various channels.
- Plans and implements marketing campaigns for earned revenue streams, specific exhibition and public programs.
- Recommends precise audiences for each initiative and work with marketing colleagues on strategy to reach those audiences through paid advertising, social media, branded emails, and more.
- Sets audience strategy with the Museum’s digital advertising agency, providing leadership in an arena that is highly technical and ever-changing.
- Sets and leads segmentation of audiences within the Museum’s email software.
- Pursues segmented lists of potential visitors outside the Museum’s own internal lists, as part of the audience strategy.
Integration of Museum Data
- Works with colleagues to create a seamless integration of data, focusing on the Museum’s CRM and software platforms used to communicate with external audiences.
- Works with colleagues or external consultants to create a Google 4 Analytics dashboard.
- Supports Museum efforts in collecting contact information and survey feedback from visitors.
Skills, Knowledge and Abilities
- Strong attention to detail and precision with data
- Excellent critical thinking and problem-solving skills
- Tech-savvy, with demonstrated expertise in digital communications
- Proven abilities in working with data and achieving marketing results
- Strong written and visual communication skills
- High EQ skills, with the ability to collaborate with colleagues and leadership
- Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Education and Experience
- Bachelor's degree in marketing, business, advertising, or related field preferred, OR an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills and abilities have been achieved.
- 10+ years related work experience, including in the fields of marketing, advertising, or business
- Experience in the art world is a plus
Submission should include:
- Cover letter
- Resume
- Portfolio, including relevant samples of work you are excited to share and believe sets you apart from all others who will apply for this position.
- Metrics or measures of execution, success, or areas where improvements were achieved.
About the MFAH
The MFAH is an organization comprised of 600+ employees and 1,000+ docents and volunteers. The museum is more than 100 years old and ranks nationally among the top 10 art museums in exhibition space, memberships, endowments, and attendance, with 1M visitors annually. Our multifaceted institution includes multiple gallery buildings, a sculpture garden, two art schools, three eateries and two house museums for decorative arts. The encyclopedic collection numbers more than 70,000 works of art in a wide range of media.
As an employer, MFAH offers a supportive, collegial and inclusive work environment and a competitive benefits package.
Position Available:
Title: Associate Head, Marketing Strategy
Classification: Exempt - Salaried
Schedule: 35-hour work week – 9 am to 5 pm
Pay Rate: Please see “Compensation” below
Work Location: Museum of Fine Arts, Houston
Working Conditions and Physical Demands
Work will primarily be performed in an office environment. Work will involve extended sitting and computer use. With or without reasonable accommodation, the individual selected must have the capacity to perform effectively all essential functions. In addition to the other demands mentioned, the demands of the job may or will include:
- Must undergo and meet company standards for background and reference checks.
- Required ability to handle multiple tasks concurrently.
- Extensive computer usage.
- Seeing, hearing, speaking, and writing clearly in order to communicate with staff, guests and others.
- Frequent sitting, standing and walking, which may be required for extended periods of time.
- Good vision or corrected by use of glasses and/or contacts for reading and viewing abilities.
Equal Opportunities for All
At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence.
Our commitment to our policy and practice of nondiscrimination represents more than good intentions. It provides for employment decisions that are made without regard to race, creed, color, age, gender, sexual orientation, religion, national origin, gender identity or expression, genetic information, disability, or veteran status, or any other protected characteristic as established by law or any other reason unrelated to your ability to join and contribute to our organization and support our mission to provide a museum experience for all.
Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.
The MFAH is equally committed to the full inclusion of all qualified individuals interested in employment with the organization. As part of this commitment, we want to ensure that persons with disabilities are provided reasonable accommodation needed to 1) participate in the job application or 2) interview process; 3) perform essential job functions; and/or 4) participate in the benefits and privileges of employment with the MFAH. If reasonable accommodation is needed, please contact the human resources department: HR@mfah.org
Benefits:
The Museum of Fine Arts, Houston, offers an excellent benefits package that includes:
- Medical Insurance: Employee and dependent coverage through a choice of managed health care programs
- Dental Insurance: Employee and dependent coverage through two plan choices
- Vision Insurance: Employee and dependent coverage through a vision program
- Group health, dental and vision insurance coverage available and effective the first of the month following employment with the MFAH for this role.
- Life Insurance & AD&D: Employee coverage at no cost to the employee
- Long Term Disability: Employee coverage at no cost to the employee
The MFAH provides a generous schedule for time off under the following benefit categories:
- Paid Time Off - Used for absences from work such as vacation, illness of short duration, and personal reasons. Hours are accrued biweekly, based on employment status, length of service, and hours worked
- Reserve Time Off - Used for extended illnesses. Employees accrue up to 6 days per year, up to a maximum of 120 days
- Holidays - Full-time employees receive eleven paid holidays per year
- Volunteer Time Off - The MFAH supports activities that enhance and serve the communities in which we live and work. Employees receive up to 40 hours of paid time off annually to give back and volunteer.
Other Benefits
- Staff may contribute to the MFAH Retirement Savings Plan. Eligible staff contributing to the plan may receive up to a 5% matching contribution from the MFAH after one year of service. (We also recognize prior nonprofit service which will provide for an accelerated employer match!)
- Roth IRA also available!
- MFAH Membership – Staff receive a free Family-level membership
- Discounts – Staff receive discounts on purchases at the Museum shop and all on campus eateries and courses for you or your family at the Glassell School of Art.
- Metro commuter subsidy available upon request
Compensation:
Salary will be commensurate with the applicant's experience and the needs and requirements expressed in the job description. The MFAH has set the pay range for this job and level as a general guideline and not a guarantee of the compensation amount or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, the needs and requirements expressed in the job description, as well as internal equity, and alignment with market data, and any related regulations or other laws.
Application Procedure
Qualified applicants should apply online, which will be the most effective way to ensure consideration. Application materials should include:
- Cover letter
- Resume
- Portfolio, including relevant samples of work you are excited to share and believe sets you apart from all others who will apply for this position.
- Metrics or measures of execution, success, or areas where improvements were achieved.
If you prefer, a list of references will be accepted but not required at this early stage in the process. Applications or letters of interest sent via mail, fax, or direct email to a staff member will not ensure consideration.
