Based in Newark/NYC and reporting to the Vice President, Head of Private Markets Communications, the Communications Director role is a fixed term contract providing maternity cover and supports the development and implementation of strategic communications intended to enhance and protect PGIM's US real estate business.
This individual will work closely with the US and global leadership of PGIM's real estate business to elevate the visibility of senior leaders and portfolio managers, manage communications around property transaction activity, train and coach spokespeople, crisis and issues management, executive positioning, and social/digital communications activities.
This is a highly visible, hands-on role managing the profile within the US of one of the world's largest real estate investors.
What you can expect
- Implement the US regional communication strategy for PGIM Real Estate
- Cultivate stakeholder relationships across functional areas, identifying key areas of opportunity where communications can support business objectives.
- Oversee strategic external communications planning and earned media campaign management.
- Partner with regional communications colleagues to shape and implement communications strategy in priority markets.
- Manage and direct relationships with US PR agency.
- Identify and leverage property and/or macro-economic trends to inform and position appropriate business narratives, and create communications plans to amplify these narratives.
- Discern and capitalize on creative news angles.
- Establish and nurture relationships with media targets, both traditional and non-traditional.
- Plan and execute issues response and crisis communication strategies as needed.
- Serve as a spokesperson for PGIM.
- Identify new media spokespeople, facilitate media training, and support media engagement through prep sessions, staffing, post-engagement feedback.
- Track and report out key metrics, demonstrating the value communications provides in support of business objectives.
What you will bring
- Bachelor's degree in any field of academic rigor.
- 8+ years of communications experience; corporate and agency backgrounds beneficial; asset management or financial services experience a must.
- Entrepreneurial and action-oriented.
- Proven ability to partner and deliver strategic business value while also able to work independently.
- Understands the organization’s internal and external business environments, including how it delivers value to customers, the market it operates in, and how its separate functions work together.
- Executive presence; comfortable providing strategic counsel to senior executives.
- Strong project management skills with the ability to drive processes, integrate concepts and lead through influence.
- Existing relationships with key journalists and capable of establishing new relationships.
- Impeccable writing and editing skills.
- Strong news judgement.
What will set you apart
- Experience of the real estate investment and/or asset management industry; knowledge of financial markets and macroeconomic forces.
- Sees connections that others do not, successfully applies ideas drawn from seemingly unrelated contexts, and generates a wide array of useful solutions to solve problems.
- Understanding of how to operate within organizations of scale and in a highly matrixed environment.
- Flexible writing skills - from press releases, to awards submissions and bylines/op eds.
- Effectively persuades others, remains diplomatic in difficult situations, and leverages a large network of relationships for the good of the business.
- Data-oriented, leveraging key metrics to identify new opportunities.
The target hiring compensation range for this role is $44.08 to $48.98 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
