Job Summary
This position requires an ambitious individual with a well-rounded set of technical, project management, analytic and strategic-thinking skills. This position would be in the Marketing Sciences group, which is part of the Sales and Marketing Organization at Comcast, located in Philadelphia, PA. Overall, the selected individual will support the Media Strategy and Sciences team to guide the marketing strategy to achieve and grow performance, optimize media and message mix allocation, and to assist in data management and collection. This position will work closely with the Media Sciences team to transform media mix model results into actionable insights and communicate to business partners. It also includes the collection and validation of relevant data and business context for building models, as well as evaluating models to ensure quality business use. As the role interfaces with various stakeholders, the individual will also be a skilled, polished communicator.Job Description
Core Responsibilities
- Assist in all Comcast Business model results, analyses and optimizations
- Utilize existing model outputs for specific focus areas such as: Cross Channel, Income Constrained, Corporate Reputation, Multicultural, Olympic, Partnerships
- Project manage day-to-day tasks including data collection, validation, requirements gathering, context and business direction to inform model inputs, media optimization cadence and ongoing analyses
- Perform quality checks on media mix models to ensure model validity and business sense
- Inform and align media strategies/planning by providing forecasts, analysis and direction on media mix effectiveness
- Guide forecasted trends across traffic drivers, products, sales channels and regions, and identify opportunities for driving business growth
- Monitor competitive spending and provide reporting and analyses
- Ad hoc analyses as needed to drive specific recommendations on media spending
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Qualifications:
- BS or BA with at least 2+ years of previous work experience (preferably in media, marketing and analytics); additional experience and/or Master's Degree a plus
- Ability to handle multiple assignments and meet tight deadlines; excellent project management and organizational skills with attention to detail
- Strong work ethic with the ability to adapt to the situation, be flexible and nimble in terms of work planning, and the ability to think quickly on your feet
- Advanced skills in Excel, Powerpoint; as well as data visualization tools, including Tableau, Datorama, Power BI
- Experience with cloud based platforms such as AWS to store, process, and manage complex datasets a plus
- Knowledge of media metrics, statistics and econometric modeling a plus
- Familiarity with Comcast and the cable industry not required, but extremely beneficial
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Microsoft Excel; Project Management; Microsoft PowerPoint
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
